Marketing Manager Why This Role Exists dotPH is launching a new trust and verification product for PH domain holders—and we need a hands-on Marketing Manager to take it to market. This is a build, test, ship, iterate role. You’ll own campaigns end-to-end—from positioning and copy to visuals and launch—while also growing adoption of .ph domains and dotPH’s registrar services (hosting, Google Workspace, SSL, and more). ________________________________________ What You’ll Work On Launch & Growth • Lead the go-to-market launch of the new trust and verification product.. • Turn product features into clear, simple value propositions for SMEs, startups, and developers. • Run campaigns that promote: o .ph domains (registry-level brand and adoption) o dotPH services (hosting, Google Workspace, SSL, email, WooCommerce) o Create, Don’t Just Plan • Write copy for: o Landing pages and product pages o Email campaigns and announcements o Social media posts and ads • Create visual assets for: o Social media (static posts, carousels, simple motion) o Ads, campaign visuals, trust badges, and product graphics • Use tools like Figma, Canva, Adobe, or anything that gets the job done. SEO & AI Visibility • Optimize content for Google search and AI-powered search (ChatGPT, answer engines, LLMs). • Make sure dotPH and the verification service show up when people ask: o “Is this business legit?” o “Should I use a .ph domain?” • Work with product and engineering to structure content for maximum discoverability. Learn Fast, Improve Faster • Track what’s working (and what’s not). • Iterate quickly—copy, visuals, landing pages, positioning. • Focus on real outcomes, not vanity metrics. ________________________________________ What We’re Looking For • A hands-on marketer with real execution experience. • Strong copywriting skills—clear, persuasive, and human. • Comfortable creating your own visual assets (you don’t need to be a designer, but you must be capable). • Experience running end-to-end digital campaigns. • Knows how to prioritize and move fast with limited resources.