Key Responsibilities: Campaign Planning & Strategy Supervise the development of media plans for brand, product, and promotional campaigns. Ensure the selection of the most effective advertising channels (TV, radio, digital, OOH, print, etc.) based on campaign goals and target audience. Coordinate with the creative and brand teams to ensure message alignment and visual consistency. Media Buying & Placement Oversee the media buying process, including negotiations with media vendors, agencies, and platforms. Monitor and manage advertising schedules, insertion orders, and ad trafficking. Ensure all deliverables are placed accurately and on time according to the media plan. Channel Oversight & Optimization Manage a variety of ad channels including but not limited to social media, programmatic, search, display, TV, radio, and print. Continuously optimize campaigns based on performance analytics and KPIs such as impressions, CTR, CPM, reach, and conversions. Work with analytics teams or tools to generate actionable insights. Reporting & Budget Management Track and report on campaign performance, media spends, and cost efficiency. Ensure all advertising activities remain within budget and provide recommendations for media reallocation if needed. Provide post-campaign evaluations and insights for future planning. Team & Vendor Coordination Supervise junior media staff or external media agencies and ensure alignment across teams. Build and maintain strong working relationships with media partners and ad tech providers. Stay updated on industry trends, competitor activity, and emerging advertising technologies. Qualifications: 1. Bachelor’s degree in Marketing, Communications, Advertising, or a related field. 2. At least 3–5 years of experience in media planning, ad operations, or marketing communications. 3. Strong understanding of media channels, ad placements, targeting, and analytics. 4. Experience with media buying platforms and tools (e.g., Google Ads, Meta Ads Manager, programmatic DSPs, etc.). 5. Excellent project management, negotiation, and communication skills. 6. Ability to multitask and work under tight deadlines.