Proven SEO experience - Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. - Solid understanding of performance marketing, conversion, and online customer acquisition - In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends) - Experience with SEO tools (e.g., ahref, semrush, screaming frog) - Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus - Knowledge of ranking factors and search engine algorithms - Up-to-date with the latest trends and best practices in SEO and SEM